Press release: https://www.olymp.com/de_en/company/news/neuer-markenclaim/
OLYMP launches new brand claim: MY STYLE. MY STATEMENT.
A powerful slogan that expresses exceptional style and an inner confidence
OLYMP Bezner KG from Bietigheim-Bissingen (in the district of Ludwigsburg, Baden-Württemberg, Germany) and the world-famous actor Gerard Butler recently extended their collaboration, which began in 2017, by at least three more years until 2022. Following on from this, the clothing specialist is now presenting a new brand claim, which not only expresses a discerning sense of style but also an attitude towards life.
Mark Bezner, owner and CEO of OLYMP Bezner KG, explains this strategic decision: “With the 2020 Spring Collection, we are reaching a new level. Gerard Butler is becoming the face of the entire OLYMP brand – and therefore the representative of the values on which OLYMP products are based such as integrity, independence and the highest standards we expect of ourselves. What’s more, Gerard Butler embodies the new OLYMP brand claim MY STYLE. MY STATEMENT. This slogan communicates our brand identity and the promise to our customers that, with OLYMP products, they won’t just exude a sense of style, but also an inner confidence. An attitude that is reflected in the conscious decision to choose OLYMP products and the fulfilment of a growing customer demand for its quality of fabric, exceptional workmanship and responsible production.“
The motifs for the new brand campaign, which will be revealed to the end-user from spring 2020 onwards in far-reaching advertising measures and carried via further communication channels and advertising materials right through to the point of sales. They will not only showcase the personality and name of the brand ambassador Gerard Butler, conveyed in each case via images of the Hollywood star and the caption “Gerard Butler´s Choice”, but also the new brand claim MY STYLE. MY STATEMENT. in an equally striking manner. “
OLYMP Bezner KG, of Bietigheim-Bissingen near Stuttgart, has become the undisputed market leader in Germany for men’s shirts and is enjoying sustained growth both nationally and internationally. The turnover achieved in the 2018 financial year was 266 million euros.
Contact: Marc Fritz, Telephone +49 7142 592-170, Fax +49 7142 592-8170, marc.fritz@olymp.com, www.olymp.com
Video:
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