Press release:

OLYMP launches new brand claim: MY STYLE. MY STATEMENT.

A powerful slogan that expresses exceptional style and an inner confidence

OLYMP Bezner KG from Bietigheim-Bissingen (in the district of Ludwigsburg, Baden-Württemberg, Germany) and the world-famous actor Gerard Butler recently extended their collaboration, which began in 2017, by at least three more years until 2022. Following on from this, the clothing specialist is now presenting a new brand claim, which not only expresses a discerning sense of style but also an attitude towards life.

Mark Bezner, owner and CEO of OLYMP Bezner KG, explains this strategic decision: “With the 2020 Spring Collection, we are reaching a new level. Gerard Butler is becoming the face of the entire OLYMP brand – and therefore the representative of the values on which OLYMP products are based such as integrity, independence and the highest standards we expect of ourselves. What’s more, Gerard Butler embodies the new OLYMP brand claim MY STYLE. MY STATEMENT. This slogan communicates our brand identity and the promise to our customers that, with OLYMP products, they won’t just exude a sense of style, but also an inner confidence. An attitude that is reflected in the conscious decision to choose OLYMP products and the fulfilment of a growing customer demand for its quality of fabric, exceptional workmanship and responsible production.“

The motifs for the new brand campaign, which will be revealed to the end-user from spring 2020 onwards in far-reaching advertising measures and carried via further communication channels and advertising materials right through to the point of sales. They will not only showcase the personality and name of the brand ambassador Gerard Butler, conveyed in each case via images of the Hollywood star and the caption “Gerard Butler´s Choice”, but also the new brand claim MY STYLE. MY STATEMENT. in an equally striking manner. “

OLYMP Bezner KG, of Bietigheim-Bissingen near Stuttgart, has become the undisputed market leader in Germany for men’s shirts and is enjoying sustained growth both nationally and internationally. The turnover achieved in the 2018 financial year was 266 million euros.

Contact: Marc Fritz, Telephone +49 7142 592-170, Fax +49 7142 592-8170, ma********@ol***.com,

Becozy fell under Gerry’s spell when she watched Phantom of The Opera for the first time in May 2005, while recovering from knee surgery. She was smitten with the Phantom from the moment his face appeared in the mirror, falling in love during the Music of the Night. After searching the internet for information about the actor able to cast such a spell, she discovered Gerard Butler. Her life, and that of her family, hasn’t been the same since. With Gerry as a common bond, becozy has an expanding world of cyber and real friends.  Her family has greeted her new found ‘hobby’ with enthusiasm and her new friends with a warm welcome. Happily, her husband and two (now adult) children share her admiration of Gerry. Her family knows and understands all Gerry references in their correct context. Mention 3AM, camels, or yellow towels, for example and you’ll get a knowing nod! Over ten years later, as much time as possible each day is spent in the care and nurturing of her Addiction. It is a delicate balancing act to fulfill her duties as wife and mom and her duties as a GAL, but one she is determined to master.


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