Gods of Egypt scores 60-second Super Bowl pre-game show spot.

As reported by Deadline/Hollywood:

(excerpts)

Lionsgate said today that Gods Of Egypt has snagged a 60-second spot to air during Sunday’s Super Bowl pregame show. That makes sense for the Summit pic, which stars Brenton Thwaites, Nikolaj Coster-Waldau, Gerard Butler, Rufus Sewell and Geoffrey Rush — it opens February 26. The Alex Proyas-helmed swords-and-sandals actioner centers on a mortal (Thwaites) on a mission to save the world, enlisting the god Horus (Coster-Waldau) in an alliance against god of darkness Set (Butler). Check out the most recent trailer here.

CBS said Super Bowl ads are going for a record $5 million per 30-second spot. Co-chair of Lionsgate Motion Picture Group Patrick Waschsberger said during the company’s earnings call today that the movie “looks great,” and “we are expecting a very solid performance.” Lionsgate brass shot down rumors of the studio’s high exposure on the film, saying risk capital was under $10M.

Note: Spots in the pre and post Game shows generally sell for less than in-game spots, but are still very expensive.

becozy
becozyhttp://gbgals.com/content
Becozy fell under Gerry’s spell when she watched Phantom of The Opera for the first time in May 2005, while recovering from knee surgery. She was smitten with the Phantom from the moment his face appeared in the mirror, falling in love during the Music of the Night. After searching the internet for information about the actor able to cast such a spell, she discovered Gerard Butler. Her life, and that of her family, hasn’t been the same since. With Gerry as a common bond, becozy has an expanding world of cyber and real friends.  Her family has greeted her new found ‘hobby’ with enthusiasm and her new friends with a warm welcome. Happily, her husband and two (now adult) children share her admiration of Gerry. Her family knows and understands all Gerry references in their correct context. Mention 3AM, camels, or yellow towels, for example and you’ll get a knowing nod! Over ten years later, as much time as possible each day is spent in the care and nurturing of her Addiction. It is a delicate balancing act to fulfill her duties as wife and mom and her duties as a GAL, but one she is determined to master.

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