Gods of Egypt scores 60-second Super Bowl pre-game show spot.

As reported by Deadline/Hollywood:


Lionsgate said today that Gods Of Egypt has snagged a 60-second spot to air during Sunday’s Super Bowl pregame show. That makes sense for the Summit pic, which stars Brenton Thwaites, Nikolaj Coster-Waldau, Gerard Butler, Rufus Sewell and Geoffrey Rush — it opens February 26. The Alex Proyas-helmed swords-and-sandals actioner centers on a mortal (Thwaites) on a mission to save the world, enlisting the god Horus (Coster-Waldau) in an alliance against god of darkness Set (Butler). Check out the most recent trailer here.

CBS said Super Bowl ads are going for a record $5 million per 30-second spot. Co-chair of Lionsgate Motion Picture Group Patrick Waschsberger said during the company’s earnings call today that the movie “looks great,” and “we are expecting a very solid performance.” Lionsgate brass shot down rumors of the studio’s high exposure on the film, saying risk capital was under $10M.

Note: Spots in the pre and post Game shows generally sell for less than in-game spots, but are still very expensive.



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