#OLYMP SS 2020 Collection featuring Gerry

Article about Berlin Fashion Week showing:


Men on Mount Olympus twice. OLYMP will be occupying two areas at our next event in order to showcase new concepts even better.

The German shirt specialist is particularly fond of California and so the SS20 collection is all about the famous Highway No. 1 and the lifestyle it transports. OLYMP itself describes it this way: “Whoever drives south on the highway has the mountains to the left and the Pacific to the right up to the stop in Los Angeles – a symbol of the Californian lifestyle and a source of inspiration for the OLYMP collections.”

And in this context, who better to act as a brand ambassador than a true Hollywood star? Exactly. The brand has therefore further expanded its cooperation with actor Gerard Butler and extended it until 2022. For OLYMP he is also the perfect symbol for the still relatively new Level Five Smart Business line and the increasing casualisation in menswear.

The demands that customers place on brands and products are increasing rapidly. Purchasing decisions are noticeably influenced by social media, bloggers, influencers or celebrities. We are rising to this challenge in order to maintain our position in the fashion market in the future. With Gerard Butler, who has achieved global popularity with blockbusters such as London Has Fallen, Gods of Egypt or Olympus Has Fallen, we have a world-famous personality from the international show business at our side who corresponds excellently with our brand identity.


HALL TWO – STAND 2.42 & 2.43

Becozy fell under Gerry’s spell when she watched Phantom of The Opera for the first time in May 2005, while recovering from knee surgery. She was smitten with the Phantom from the moment his face appeared in the mirror, falling in love during the Music of the Night. After searching the internet for information about the actor able to cast such a spell, she discovered Gerard Butler. Her life, and that of her family, hasn’t been the same since. With Gerry as a common bond, becozy has an expanding world of cyber and real friends.  Her family has greeted her new found ‘hobby’ with enthusiasm and her new friends with a warm welcome. Happily, her husband and two (now adult) children share her admiration of Gerry. Her family knows and understands all Gerry references in their correct context. Mention 3AM, camels, or yellow towels, for example and you’ll get a knowing nod! Over ten years later, as much time as possible each day is spent in the care and nurturing of her Addiction. It is a delicate balancing act to fulfill her duties as wife and mom and her duties as a GAL, but one she is determined to master.


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