Article about Berlin Fashion Week showing:
CALIFORNIA STATE OF MIND
Men on Mount Olympus twice. OLYMP will be occupying two areas at our next event in order to showcase new concepts even better.
The German shirt specialist is particularly fond of California and so the SS20 collection is all about the famous Highway No. 1 and the lifestyle it transports. OLYMP itself describes it this way: “Whoever drives south on the highway has the mountains to the left and the Pacific to the right up to the stop in Los Angeles – a symbol of the Californian lifestyle and a source of inspiration for the OLYMP collections.”
And in this context, who better to act as a brand ambassador than a true Hollywood star? Exactly. The brand has therefore further expanded its cooperation with actor Gerard Butler and extended it until 2022. For OLYMP he is also the perfect symbol for the still relatively new Level Five Smart Business line and the increasing casualisation in menswear.
“The demands that customers place on brands and products are increasing rapidly. Purchasing decisions are noticeably influenced by social media, bloggers, influencers or celebrities. We are rising to this challenge in order to maintain our position in the fashion market in the future. With Gerard Butler, who has achieved global popularity with blockbusters such as London Has Fallen, Gods of Egypt or Olympus Has Fallen, we have a world-famous personality from the international show business at our side who corresponds excellently with our brand identity.“
MARK BEZNER – MANAGING PARTNER OF OLYMP BEZNER KG
HALL TWO – STAND 2.42 & 2.43