Press from U-Power:
GERARD BUTLER IS THE NEW INTERNATIONAL FACE OF U-POWER
NEW PERSPECTIVES FOR U-POWER: DIRECTLY FROM HOLLYWOOD GERARD BUTLER ARRIVES AND BRINGS AN INTERNATIONAL LOOK
U-Power aims high with increasingly challenging goals and directly from Hollywood comes Gerard Butler, the new international brand ambassador.
The award-winning artist represents the authentic spirit of the “U-Power Man” thanks to his values, his talent, and his spontaneous and charismatic appearance!
Gerard Butler is one of the most appreciated actors by both male and female audiences, spirited and talented both in the role of the “macho” like King Leonidas in “300” and in the most romantic roles, like in “P.S.: I love you”.
And, like our U-Power professionals, he’s not afraid to get his hands dirty and get involved.
This is what makes the Scottish actor the perfect embodiment of the Brand’s values.
Gerard Butler will be at Diletta Leotta’s side, the historical female brand ambassador of U-Power, starting from the next Media campaign with the aim of reaching the international market with determination.
A clear message from U-Power: when you’re passionate about what you do, you will always reach your goals.
The presence of a famous and award-winning artist like Gerard Butler is a confirmation of the strategy applied by U-Power and its constant commitment to not only create workwear and safety footwear ranges that guarantee protection and safety, but also in promoting great values and principles, starting from its brand ambassadors.
U-Power, where passion leads to success!
Butler debuts his new role as ambassador for the brand starting immediately. The three-year collaboration will see Butler representing the brand across all media channels – from TV adverts to social media and offline communication activities.
U-Power, who was been consolidating and increasingly strengthening its communication strategy in Italy and across Europe, will be working with Gerard Butler to make the U-Power world and its principles known to a global audience.
From the Official Press Release 13 June 2022 may be read at RealWire