Video: “Time To Live” by Gerard Butler, Festina ad campaign launch

BUTLER:

“Being in this campaign for Festina allowed me also to get closer to the watch-making world, one of my passions”

Source

Festina introduces Gerard Butler as its new brand ambassador. The new campaign ‘Time to live’ shares with the world some intimate moments in the life of Gerard Butler; at work, playing sport, relaxing, all moments where we see his passion for life

His international profile, professionalism, versatility and accessibility make Gerard Butler the perfect image for Festina. He also shares some of the campaign scenes with Denny Méndez, actress and former Miss Italy.

According to Butler participating in this campaign “has been a great experience. Recording in Hollywood, Los Angeles with the amazing Festina staff has been very rewarding. It allowed me also to get closer to the watch-making world, one of my passions”.

The campaign, produced by the famous photographer Sinisha Nisevic, was filmed at different locations in Los Angeles over a two day period. As an anecdote, when the team went out to film on the boat in the Pacific, the ocean was rough and everyone got very wet, including Gerard.

After 25 years sponsoring the Tour de France and other sport events, with this new campaign, Festina aims to get closer to watch lovers worldwide and present a more lifestyle marketing approach.

 

Festina on Twitter

Festina Watches “Time To Live”

https://youtu.be/xj9771O2gOk

The “Making of” video:

LEAVE A REPLY

Please enter your comment!
Please enter your name here

*

Captcha verification failed!
CAPTCHA user score failed. Please contact us!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Instagram

Latest

Gerry’s appearance on Conan 8/19/19 #AngelHasFallen promo

Video and photos of Gerry's appearance on Conan. Greenland, kilts, rocks and more as Gerry promotes Angel Has Fallen. Updated as available.

Thank You Theater Workers – Margot Robbie, Gerard Butler, Rian Johnson | Lionsgate LIVE

For Canadian donations, go to https://canadianpicturepioneers.ca/ Lionsgate Live! A Night at the Movies will be hosted by Jamie Lee Curtis. Curtis will be joined...

Lionsgate to release #TheVanishing on Home Media March 5th

Lionsgate will release The Vanishing on Blu-ray and DVD March 5th. The disc includes an “Emerging From the Darkness: The Vanishing” featurette.

Added new images to #AngelHasFallen

Updated images to Angel Has Fallen album on Facebook.

Gerry attends the 92nd Annual Academy Awards-Media Roundup

Roundup of press and SM from the 2020 Academy Awards!