#OLYMP Signature ad featuring Gerry wins German Design Award

OLYMP SIGNATURE – https://www.german-design-award.com/die-gewinner/galerie/detail/19950-olymp-signature.html

The Mark of Perfection: BSS Brand Communication launched OLYMP SIGNATURE with the actor Gerard Butler as a brand ambassador. The media campaign will be extended to the Point Of Sale. The campaigns premise for POS was the usual hustle and bustle at public appearances by stars – they are photographed. With a wink, in the campaign Gerard Butler is not the object of the paparazzi’s desire, their interest lies exclusively in the OLYMP shirts.

translation via Google:

BSS Brand Communication wins the German Brand Award 2018 with OLYMP SIGNATURE.

One year after the launch of the new premium shirt OLYMP SIGNATURE with Gerard Butler as brand ambassador, the brand presentation and POS presentation – developed and realized by BSS Brand Communication – are honored with these top-class prizes.

The awards are presented in the categories Product Brand of the Year and Brand Creation – Point of Sales.

The history. BSS – since 1994 lead agency of OLYMP Bezner KG – receives the order to conceive the introduction of a premium shirt still above the established product lines, from product names and equipment to the campaign.

BSS stages OLYMP SIGNATURE with Scottish actor Gerard Butler as a brand ambassador, internationally known with the thrillers “Olympus has fallen” and “London has fallen”.

An elaborate brand book puts the advantages of the product and the protagonist Gerard Butler in the best light, photographed in the Shangri-La Hotel “The Shard”, London. As a photographer Greg Williams is engaged, a master of different perspectives. He is happy about the decision: black and white.

The venue for the premiere party in July 2017 during Fashion Week is Das Stue Berlin. The market launch in September 2017 is extremely successful. The products in the trade are too. The absolute attraction is the now awarded brand presentation at the point of sale.

See the Display here



See Autumn 2018 Collection



Photographer: Greg Williams

Related image: from FashionNetwork.com/HK article here

Becozy fell under Gerry’s spell when she watched Phantom of The Opera for the first time in May 2005, while recovering from knee surgery. She was smitten with the Phantom from the moment his face appeared in the mirror, falling in love during the Music of the Night. After searching the internet for information about the actor able to cast such a spell, she discovered Gerard Butler. Her life, and that of her family, hasn’t been the same since. With Gerry as a common bond, becozy has an expanding world of cyber and real friends.  Her family has greeted her new found ‘hobby’ with enthusiasm and her new friends with a warm welcome. Happily, her husband and two (now adult) children share her admiration of Gerry. Her family knows and understands all Gerry references in their correct context. Mention 3AM, camels, or yellow towels, for example and you’ll get a knowing nod! Over ten years later, as much time as possible each day is spent in the care and nurturing of her Addiction. It is a delicate balancing act to fulfill her duties as wife and mom and her duties as a GAL, but one she is determined to master.



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