The Mark of Perfection: BSS Brand Communication launched OLYMP SIGNATURE with the actor Gerard Butler as a brand ambassador. The media campaign will be extended to the Point Of Sale. The campaigns premise for POS was the usual hustle and bustle at public appearances by stars – they are photographed. With a wink, in the campaign Gerard Butler is not the object of the paparazzi’s desire, their interest lies exclusively in the OLYMP shirts.
translation via Google:
BSS Brand Communication wins the German Brand Award 2018 with OLYMP SIGNATURE.
One year after the launch of the new premium shirt OLYMP SIGNATURE with Gerard Butler as brand ambassador, the brand presentation and POS presentation – developed and realized by BSS Brand Communication – are honored with these top-class prizes.
The awards are presented in the categories Product Brand of the Year and Brand Creation – Point of Sales.
The history. BSS – since 1994 lead agency of OLYMP Bezner KG – receives the order to conceive the introduction of a premium shirt still above the established product lines, from product names and equipment to the campaign.
BSS stages OLYMP SIGNATURE with Scottish actor Gerard Butler as a brand ambassador, internationally known with the thrillers “Olympus has fallen” and “London has fallen”.
An elaborate brand book puts the advantages of the product and the protagonist Gerard Butler in the best light, photographed in the Shangri-La Hotel “The Shard”, London. As a photographer Greg Williams is engaged, a master of different perspectives. He is happy about the decision: black and white.
The venue for the premiere party in July 2017 during Fashion Week is Das Stue Berlin. The market launch in September 2017 is extremely successful. The products in the trade are too. The absolute attraction is the now awarded brand presentation at the point of sale.
See the Display here
See Autumn 2018 Collection
Photographer: Greg Williams