WatchPro: European watch giant Festina has launched an international airport campaign featuring new brand ambassador Gerard Butler.

The new campaign will see the brand promoted in major European airports throughout the whole of May 2016.

The brand has chosen prime locations and estimates to reach 65 million passengers during the campaign.

In London, Festina’s new campaign will be placed on a tower at Heathrow airport, terminal 2. With the aim of reaching passengers as they arrive, a set of two impactful digital LED structures will be unmissable as people enter the airport at the terminal via the link bridge.

Other airports include Paris, Frankfurt, Milan Malpensa, Barcelona, Madrid and Brussels.

Campaigns will be placed in a variety of places throughout these European airports, with a mix of styles including airport connector screen walls, billboards and platinum walls.

Butler has a starring role in the brand’s new lifestyle-orientated campaign, Time to Live, which was unveiled at Basel.

Source

http://www.watchpro.com/festina-unveils-international-airport-campaign/

 

View more airport images: https://www.muraki-ltd.co.jp/watch/2016/06/09/Festina_Airports_pictures.pdf

becozy
becozyhttp://gbgals.com/content
Becozy fell under Gerry’s spell when she watched Phantom of The Opera for the first time in May 2005, while recovering from knee surgery. She was smitten with the Phantom from the moment his face appeared in the mirror, falling in love during the Music of the Night. After searching the internet for information about the actor able to cast such a spell, she discovered Gerard Butler. Her life, and that of her family, hasn’t been the same since. With Gerry as a common bond, becozy has an expanding world of cyber and real friends.  Her family has greeted her new found ‘hobby’ with enthusiasm and her new friends with a warm welcome. Happily, her husband and two (now adult) children share her admiration of Gerry. Her family knows and understands all Gerry references in their correct context. Mention 3AM, camels, or yellow towels, for example and you’ll get a knowing nod! Over ten years later, as much time as possible each day is spent in the care and nurturing of her Addiction. It is a delicate balancing act to fulfill her duties as wife and mom and her duties as a GAL, but one she is determined to master.

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