Translation via Google, from Fashion Network DE article:

After a joint collaboration within the premium line Signature, the German shirt specialist and the Scottish actor strengthen their cooperation until the year 2022.

Just recently, filming for the spring campaign on California’s West Coast ended, with Butler posing as brand ambassador for the entire Olympus line, this time posing in a casual look rather than a business outfit.

Olymp CEO Mark Bezner wants to make full use of the advertising effect of the Hollywood star after the positive response of the first collaboration now.

A special focus is on the casual segment with an expanded range of casual shirts, pullovers, t-shirts, polo shirts and sweatshirts, as well as the introduction of the Level Five Smart Business line.

“The demands that customers place on brands and products are increasing rapidly, and purchasing decisions are increasingly being influenced by social media, bloggers, influencers or celebrities, and we are meeting this challenge to assert ourselves in the fashion market in the future,” explains Bezner a message.

Gerard Butler, who has gained international fame with films such as “London Has Fallen”, “Gods of Egypt” or “Olympus Has Fallen”, is the first celebrity brand ambassador for the men’s label from Bietigheim-Bissingen in Baden-Württemberg.
By Eva Bolhoefer

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PHOTO Slide Show

Press Release from OLYMP

Article with Additional Photo: The Fashionisto

Photos by: Mario Schmolka

Becozy fell under Gerry’s spell when she watched Phantom of The Opera for the first time in May 2005, while recovering from knee surgery. She was smitten with the Phantom from the moment his face appeared in the mirror, falling in love during the Music of the Night. After searching the internet for information about the actor able to cast such a spell, she discovered Gerard Butler. Her life, and that of her family, hasn’t been the same since. With Gerry as a common bond, becozy has an expanding world of cyber and real friends.  Her family has greeted her new found ‘hobby’ with enthusiasm and her new friends with a warm welcome. Happily, her husband and two (now adult) children share her admiration of Gerry. Her family knows and understands all Gerry references in their correct context. Mention 3AM, camels, or yellow towels, for example and you’ll get a knowing nod! Over ten years later, as much time as possible each day is spent in the care and nurturing of her Addiction. It is a delicate balancing act to fulfill her duties as wife and mom and her duties as a GAL, but one she is determined to master.


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