{"id":590635,"date":"2019-07-04T10:11:27","date_gmt":"2019-07-04T16:11:27","guid":{"rendered":"https:\/\/gerardbutlergals.com\/content\/?p=590635"},"modified":"2019-07-13T11:14:18","modified_gmt":"2019-07-13T17:14:18","slug":"olymp-ss-2020-collection-featuring-gerry","status":"publish","type":"post","link":"https:\/\/gerardbutlergals.com\/content\/press\/olymp-ss-2020-collection-featuring-gerry\/","title":{"rendered":"#OLYMP SS 2020 Collection featuring Gerry"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.panorama-berlin.com\/en\/spirited-men\/\">Article about Berlin Fashion Week showing:<\/a> <\/p>\n\n\n\n<p><strong>CALIFORNIA STATE OF MIND<\/strong><\/p>\n\n\n\n<p>Men on Mount Olympus twice. OLYMP will be occupying two areas at our next event in order to showcase new concepts even better.<\/p>\n\n\n\n<p>The German shirt specialist is particularly fond of California and so the  SS20 collection is all about the famous Highway No. 1 and the lifestyle  it transports. OLYMP itself describes it this way: \u201cWhoever drives south  on the highway has the mountains to the left and the Pacific to the  right up to the stop in Los Angeles \u2013 a symbol of the Californian  lifestyle and a source of inspiration for the OLYMP collections.\u201d<\/p>\n\n\n\n<p>And in this context, who better to act as a brand ambassador than a true  Hollywood star? Exactly. The brand has therefore further expanded its  cooperation with actor Gerard Butler and extended it until 2022. For  OLYMP he is also the perfect symbol for the still relatively new Level  Five Smart Business line and the increasing casualisation in menswear.<\/p>\n\n\n\n<p>&#8220;<em>The demands that customers place on brands and products are increasing  rapidly. Purchasing decisions are noticeably influenced by social media,  bloggers, influencers or celebrities. We are rising to this challenge  in order to maintain our position in the fashion market in the future.  With Gerard Butler, who has achieved global popularity with blockbusters  such as London Has Fallen, Gods of Egypt or Olympus Has Fallen, we have  a world-famous personality from the international show business at our  side who corresponds excellently with our brand identity.<\/em>&#8220;<\/p>\n\n\n\n<p>MARK BEZNER \u2013 MANAGING PARTNER OF OLYMP BEZNER KG<\/p>\n\n\n\n<p><strong>HALL TWO \u2013 STAND 2.42 &amp; 2.43<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-facebook wp-block-embed is-type-rich is-provider-facebook\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.facebook.com\/gbgals\/posts\/10161984475720542?xts%5B0%5D=68.ARD-ojcmHrLFp8PU66gtkxl2xNblTUnjFZKyIr7kC4w_NQaBHEw-Kw7-WHyWoBbzujKwBpLXPuCn306fpsbz-MGrWnENYD8pMPx3DC2S2tnaypFVIfVPJYv4kkX-ASvPj7NSm20L9TPD-ZZv-3HDgW8wcfMN_ZNB853sOCk7XZ38bTEwuhiMU624pKrFWqw9a3eZY2PUqqPjtuHD929NpUxpybveI6A6605cSwvyl7MDnWCjj-Ga054Mm_jck-NAip3p6Bu7QyhGdMNWLN0UkHxfPi8ozvKg3hDEuZ1aHeWJVaT9cQsGT8cXKIyOR34LcjcDM66GqejHHukzR84oeeUjSjqN35gCZoY&#038;tn=-R\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-facebook wp-block-embed is-type-rich is-provider-facebook\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.facebook.com\/gbgals\/posts\/10161984418905542?xts%5B0%5D=68.ARCKWIzYwxsKqCmJI1sZ8kERUTwHaC18folT7v9SAZ1hx1JP3Klj-ePwwi6AuHz10kGSeOa_1tHGo1JiVp4yKDiEYA5M0Fco5ttatDERkrxGteXZ3b9Pab2cu1cxnkzOkCCLQX2FHGYqRFBmU5l57H-70er2Vvd9b6d3ftZK7jv2M6RgobeCePwtKrTWe360NskOsZaEKRy8CLfUAQ8_Cj3wc0sqyBT6yN3iF97XVK8Jztxedz6_tasqX5ksmHbZ94fAXC4SxOosvv6ARoNJmaqrq9vv_yUKtBTTG-Q__Iom45SJcUd5WOeVbNVzIRgyz2uVZrlYP30cbHl3qpsn&#038;tn=-R\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-facebook wp-block-embed is-type-rich is-provider-facebook\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.facebook.com\/gbgals\/posts\/10161984380745542?xts%5B0%5D=68.ARBhJ6sB9_eD25yTfVnyiRemG5VTC2GQw_hZLCBtxwVEDIppX-rddBXISeVWJPXduWupgqFcuuv1xHJ7vB5XbQ6T4tBK_wLHfdCxpqMWdTfTSTGMcCJKd641zM9-JWiNUonrb4DoawgWHOFcv3bWRk7YlyHnFZFtCI1PazShyb-UlfgD1wQD7vNH6GmC3CsGXpq4H1YCGL9BvoUYAAE1_ntTlE7ELsCHpxdGlRgXtOHkx65KoflfI4q4dlH9uPEwGUMqJCP11KrDz39kjWZQnFK0nUe32xZmEAbhXmufDJY7-VPR7XvE2rGwm7c_FoCDp8KvRFoaBzEJw489jwZLJdWfgTamI-Ei6vI&#038;tn=-R\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/BzghO6QAhjS\/\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/BzfZEPdIguk\/\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/BzceHVcJ0NP\/\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/BzOAioqJs3l\/\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/By37KgCA8yP\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Showcase at Berlin Fashion Week of OLYMP SS 2020 collection, featuring Gerry.<\/p>\n","protected":false},"author":2,"featured_media":590636,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[3007,37],"tags":[7645,7655,7622,7163,7644,7161,7192],"class_list":{"0":"post-590635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-feed","8":"category-press","9":"tag-level-5-smart-business-line","10":"tag-mario-schmolka","11":"tag-olymp","12":"tag-olymp-brand-ambassador","13":"tag-olymp-malibu","14":"tag-olymp-shirts","15":"tag-olymp-signature-shirts"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v27.4) - 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