{"id":409483,"date":"2018-08-14T21:44:28","date_gmt":"2018-08-15T03:44:28","guid":{"rendered":"http:\/\/gerardbutlergals.com\/content\/?p=409483"},"modified":"2018-08-17T21:39:17","modified_gmt":"2018-08-18T03:39:17","slug":"olymp-signature-ad-featuring-gerry-wins-german-design-award","status":"publish","type":"post","link":"https:\/\/gerardbutlergals.com\/content\/press\/olymp-signature-ad-featuring-gerry-wins-german-design-award\/","title":{"rendered":"#OLYMP Signature ad featuring Gerry wins German Design Award"},"content":{"rendered":"<p>OLYMP SIGNATURE &#8211; <a href=\"https:\/\/www.german-design-award.com\/die-gewinner\/galerie\/detail\/19950-olymp-signature.html\">https:\/\/www.german-design-award.com\/die-gewinner\/galerie\/detail\/19950-olymp-signature.html<\/a><\/p>\n<p>The Mark of Perfection: BSS Brand Communication launched OLYMP SIGNATURE with the actor Gerard Butler as a brand ambassador. The media campaign will be extended to the Point Of Sale. The campaigns premise for POS was the usual hustle and bustle at public appearances by stars \u2013 they are photographed. With a wink, in the campaign Gerard Butler is not the object of the paparazzi\u2019s desire, their interest lies exclusively in the OLYMP shirts.<\/p>\n<p><a href=\"https:\/\/bss-brand.com\/de\/artikel\/bss-bringt-gerard-butler-in-den-olymp.html\" target=\"_blank\" rel=\"noopener\">https:\/\/bss-brand.com\/de\/artikel\/bss-bringt-gerard-butler-in-den-olymp.html<\/a><br \/>\ntranslation via Google:<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\"><span title=\"BSS Brand Communication gewinnt mit OLYMP SIGNATURE den German Brand Award 2018. \">BSS Brand Communication wins the German Brand Award 2018 with OLYMP SIGNATURE.<\/span><\/span><\/p>\n<p><span title=\"Ein Jahr nach dem Launch des neuen Premiumhemds OLYMP SIGNATURE mit Gerard Butler als Markenbotschafter werden Markenauftritt und POS-Pr\u00e4sentation \u2013 entwickelt und realisiert von BSS Brand Communication \u2013 mit diesen hochkar\u00e4tigen Preisen gew\u00fcrdigt. \">One year after the launch of the new premium shirt OLYMP SIGNATURE with Gerard Butler as brand ambassador, the brand presentation and POS presentation &#8211; developed and realized by BSS Brand Communication &#8211; are honored with these top-class prizes.<\/span><\/p>\n<p><span title=\"Die Auszeichnungen werden in den Kategorien \u201eProduct Brand of the Year\u201c sowie \u201eBrand Creation \u2013 Point of Sales\u201c verliehen. \">The awards are presented in the categories Product Brand of the Year and Brand Creation &#8211; Point of Sales.<\/span><\/p>\n<p><span title=\"Die Vorgeschichte.\">The history. <\/span><span title=\"BSS \u2013 seit 1994 Leadagentur der OLYMP Bezner KG \u2013 erh\u00e4lt den Auftrag, die Einf\u00fchrung eines Premiumhemds noch oberhalb der etablierten Produktlinien zu konzipieren, von Produktnamen und Ausstattung bis zur Kampagne. \">BSS &#8211; since 1994 lead agency of OLYMP Bezner KG &#8211; receives the order to conceive the introduction of a premium shirt still above the established product lines, from product names and equipment to the campaign.<\/span><\/p>\n<p><span title=\"BSS inszeniert OLYMP SIGNATURE mit dem schottischen Schauspieler Gerard Butler als Markenbotschafter, international bekannt geworden mit den Thrillern \u201eOlympus has fallen\u201c und \u201eLondon has fallen&quot;. \">BSS stages OLYMP SIGNATURE with Scottish actor Gerard Butler as a brand ambassador, internationally known with the thrillers &#8220;Olympus has fallen&#8221; and &#8220;London has fallen&#8221;.<\/span><\/p>\n<p><span title=\"Ein aufwendiges Brandbook setzt die Vorz\u00fcge des Produkts und den Protagonisten Gerard Butler ins beste Licht, fotografiert im Shangri-La Hotel \u201eThe Shard\u201c, London.\">An elaborate brand book puts the advantages of the product and the protagonist Gerard Butler in the best light, photographed in the Shangri-La Hotel &#8220;The Shard&#8221;, London. <\/span><span title=\"Als Fotograf wird Greg Williams engagiert, ein Meister unterschiedlichster Sichtweisen.\">As a photographer Greg Williams is engaged, a master of different perspectives. <\/span><span title=\"Er ist gl\u00fccklich \u00fcber die Entscheidung: schwarz-wei\u00df. \">He is happy about the decision: black and white.<\/span><\/p>\n<p><span title=\"Schauplatz der Premieren-Party im Juli 2017 w\u00e4hrend der Fashion Week ist Das Stue Berlin.\">The venue for the premiere party in July 2017 during Fashion Week is Das Stue Berlin. <\/span><span title=\"Die Markteinf\u00fchrung im September 2017 ist au\u00dferordentlich erfolgreich.\">The market launch in September 2017 is extremely successful. <\/span><span title=\"Die Produkte im Handel sind es auch.\">The products in the trade are too. <\/span><span title=\"Absolute Attraktion ist die jetzt pr\u00e4mierte Markendarstellung am Point of Sale.\">The absolute attraction is the now awarded brand presentation at the point of sale.<\/span><\/p>\n<p>See the Display <a href=\"https:\/\/bss-brand.com\/files\/Pages\/News\/2018_06_28_OLYMP_GBA\/German_Brand_Award_3.jpg\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/bss-brand.com\/files\/Pages\/News\/2018_06_28_OLYMP_GBA\/German_Brand_Award_1.jpg\" target=\"_blank\" rel=\"noopener\"><strong>Award<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>See Autumn <a href=\"https:\/\/www.olymp.com\/de_en\/\"><strong>2018 Collection<\/strong><\/a><\/p>\n<p>https:\/\/www.facebook.com\/gbgals\/photos\/a.10150408303500542.619341.497540515541\/10160707580940542\/?type=3<\/p>\n<p><a href=\"https:\/\/www.olymp.com\/medias\/H18-1440-Dana-01-OLYMP-Startseite-Signature.jpg?context=bWFzdGVyfFRlYXNlcnwzMzY4NXxpbWFnZS9qcGVnfFRlYXNlci9oODMvaDkzLzkyNTk2Njk4ODA4NjIuanBnfGJkNzE4YTQyZjlmZjMyNGFjNTRhZWUwYTI0ZTIxZmUyZTdiODM5YjVlYjg4YWM5YTJmZWFhNWFiNTlhZGYzODY\" target=\"_blank\" rel=\"noopener\">Photo<\/a><\/p>\n<p>Photographer: Greg Williams<\/p>\n<p>Related image: from <a href=\"http:\/\/asia.media.fashionnetwork.com\/m\/81b5\/5c10\/ae04\/81ba\/caf4\/828e\/17bc\/6391\/388d\/ef3e\/ef3e.jpg\" target=\"_blank\" rel=\"noopener\">FashionNetwork.com\/HK<\/a> article <a href=\"http:\/\/hk.fashionnetwork.com\/news\/Olymp-eyes-US-market-for-future-expansion,878881.html#.W3eTiLgnaM8\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The OLYMP Signature Collection ad featuring Gerry &#8211; German Design Award. The ad will extend to Point of Sales.<\/p>\n","protected":false},"author":2,"featured_media":409514,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[3007,37],"tags":[7193,7163,7192,7194],"class_list":{"0":"post-409483","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-feed","8":"category-press","9":"tag-german-design-award","10":"tag-olymp-brand-ambassador","11":"tag-olymp-signature-shirts","12":"tag-winner"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>#OLYMP Signature ad featuring Gerry wins German Design Award - Gerard Butler GALS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gerardbutlergals.com\/content\/press\/olymp-signature-ad-featuring-gerry-wins-german-design-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#OLYMP Signature ad featuring Gerry wins German Design Award\" \/>\n<meta property=\"og:description\" content=\"The OLYMP Signature Collection ad featuring Gerry - German Design Award. 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