{"id":195058,"date":"2016-03-16T21:20:30","date_gmt":"2016-03-17T03:20:30","guid":{"rendered":"http:\/\/gerardbutlergals.com\/content\/?p=195058"},"modified":"2016-04-01T13:27:03","modified_gmt":"2016-04-01T19:27:03","slug":"video-time-to-live-by-gerard-butler-festina-ad-campaign-launch","status":"publish","type":"post","link":"https:\/\/gerardbutlergals.com\/content\/press\/video-time-to-live-by-gerard-butler-festina-ad-campaign-launch\/","title":{"rendered":"Video: “Time To Live” by Gerard Butler, Festina ad campaign launch"},"content":{"rendered":"
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BUTLER:<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\u201cBeing in this campaign for Festina\u00a0allowed me also to get closer to the watch-making world, one of my passions\u201d<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Source<\/a><\/strong><\/p>\n

Festina introduces\u00a0Gerard Butler<\/strong>\u00a0as its new brand ambassador.\u00a0The new campaign \u2018Time to live\u2019 shares with the world some intimate moments in the life of Gerard Butler; at work, playing sport, relaxing, all moments where we see his passion for life<\/p>\n

His international profile, professionalism, versatility and accessibility make Gerard Butler the perfect image for Festina. He also shares some of the campaign scenes with Denny M\u00e9ndez, actress and former Miss Italy.<\/p>\n

According to Butler participating in this campaign \u201chas been a great experience. Recording in Hollywood, Los Angeles with the amazing Festina staff has been very rewarding. It allowed me also to get closer to the watch-making world, one of my passions\u201d.<\/p>\n

The campaign, produced by the famous photographer Sinisha Nisevic, was filmed at different locations in Los Angeles over a two day period. As an anecdote, when the team went out to film on the boat in the Pacific, the ocean was rough and everyone got very wet, including Gerard.<\/p>\n

After 25 years sponsoring the Tour de France and other sport events, with this new campaign, Festina aims to get closer to watch lovers worldwide and present a more lifestyle marketing approach.<\/p>\n<\/div>\n<\/div>\n

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Festina on Twitter<\/a><\/strong><\/p>\n

Festina Watches “Time To Live”<\/a><\/strong><\/p>\n

https:\/\/youtu.be\/xj9771O2gOk<\/p>\n

The “Making of” video:<\/p>\n